2017
GRÖN
VISUAL CAMPAGINCOLLABORATION
WITH: EMMA SLOTH, NOA. G LERO,
MARIA H. HANSEN
BACKGROUND
GRÔN is a campaign concept, created by a multidisciplinary team of students, covering different fields of design. The campaign focuses on how to secure biodiversity in urban areas and how people experience nature in an urban space, in our case - Nørreport St.
GRÔN is inspired by the organic shapes at
Nørreport and tries to make a connection between the roofs and the square
itself.
Through objects such as poster-blocks and outdoor-furniture, we created a green urban space where people can experience the calm of nature, separated from surrounding noise and traffic.
The campaign address the lack of biodiversity in urban and propose how we can merge nature into these areas.
We chose this main center of Copenhagen where approx. 250.000 people and 20.000 cyclists pass by each day, as a suitable place to enroll our concept.
Through objects such as poster-blocks and outdoor-furniture, we created a green urban space where people can experience the calm of nature, separated from surrounding noise and traffic.
The campaign address the lack of biodiversity in urban and propose how we can merge nature into these areas.
We chose this main center of Copenhagen where approx. 250.000 people and 20.000 cyclists pass by each day, as a suitable place to enroll our concept.